Auckland Transport set out to create a single, smart card based fare collection system that would unify travel across bus, rail and ferry services operated by multiple providers. The goal was to simplify public transport for residents and visitors while building a scalable platform that could eventually support a nationwide mobility network, integrating not only public transport but also cycling and walking connections.
Challenge
The timeline was ambitious: the system needed to be operational ahead of the 2011 Rugby World Cup, when Auckland would welcome a major influx of international travelers. At the time, each operator used its own ticketing system, creating confusion, inefficiencies and barriers to seamless travel.
To address this, Auckland Transport launched the Auckland Integrated Fares System (AIFS), later branded AT HOP, with the mission of replacing all legacy systems and delivering a unified, intuitive and future ready ticketing experience across the region.

